Amsterdam Fashion Week Suite x Salon Heleen Hülsmann

This season, the Amsterdam Fashion Week Suite is brought to life through a unique take-over by pioneering Dutch fashion curator Heleen Hülsmann and her brands Salon Heleen Hülsmann and DYO. Reflecting her vision, the suite invites you to experience refined fashion, where every garment and detail embodies luxury, effortless style, and a uniquely eclectic elegance.

In-Suite experience

The Amsterdam Fashion Week x Salon Heleen Hülsmann Suite becomes a personal fashion haven during your stay. You are invited to explore and wear a selection of pre-loved designer pieces from Salon Heleen Hülsmann and contemporary essentials from DYO, offering a full immersion in the elegance of Amsterdam’s fashion scene. Each garment and accessory in the suite has been carefully chosen by Heleen Hülsmann to reflect her curated taste and craftsmanship. From statement shoes to essential blazers, the suite offers a unique opportunity to live and breathe fashion.

Amsterdam Fashion Week Suite Living with Design items by Heleen Hulsmann
Amsterdam Fashion Week Suite x Heleen Hulsmann

Amsterdam Experience

Beyond the suite, the city of Amsterdam offers a vibrant playground for fashion enthusiasts. If you are staying in the suite you can enjoy a personal styling session at Salon Heleen Hülsmann, discovering timeless designer pieces alongside contemporary DYO essentials. This experience allows you to explore and define your own personal style, guided by the expert eyes of Heleen’s team and inspired by the city’s creative energy.

Amsterdam Fashion Week Suite Living with Design items by Heleen Hulsmann

Room Amenities

  • 50 – 60 square metres
  • COCO-MAT bed crafted from all-natural materials
  • Luxurious down bedding with a selection of pillows
  • Satin bed linens boasting a thread count of 400
  • Plush terry towels and bathrobes for added comfort
  • Diptyque bathroom amenities for a touch of indulgence
  • Housekeeping service provided twice daily
  • Nespresso® coffee maker with complimentary pods and an in-room bar
  • Daily provision of complimentary bottled water
  • Safety deposit box equipped with an electric outlet for laptops
  • Warm heated bathroom floor
  • Complimentary high-speed WiFi for your convenience

Salon Heleen Hülsmann & DYO

Heleen Hülsmann is a Dutch entrepreneur and founder of Salon Heleen Hülsmann, a curated shop for pre‑loved designer fashion. She is seen as a pioneer of the high-end second-hand fashion market in the Netherlands.

Salon Heleen Hülsmann, founded by Heleen Hülsmann, is a boutique destination where timeless elegance meets effortless style. The carefully curated selection of designer pieces, shoes, and accessories is sourced from recent collections, ensuring a unique and contemporary wardrobe for every visitor. DYO, meaning “two” in Greek, is Heleen Hülsmann’s second label, created with Eva Lagos Meritzos in the fitting room of the Salon. Born from the desire for perfect essentials missing from secondhand collections, DYO offers seasonless, timeless pieces such as body T-shirts and blazers that complete any look, day or night..

Amsterdam Fashion Week Suite Living with Design items by Heleen Hulsmann
Amsterdam Fashion Week Suite x Heleen Hulsmann

Amsterdam Fashion Week & Danie Bles

Amsterdam Fashion Week is a cornerstone of the Dutch fashion calendar, bringing together designers, industry professionals, and fashion enthusiasts from around the world. Under the curation of Danie Bles, the event showcases a diverse mix of established and emerging designers, runway shows, presentations, and exclusive fashion experiences. Each year, the week-long celebration reinforces Amsterdam’s reputation as a centre of creativity, innovation, and sartorial excellence.

DANIE BLES

Danie Bles is a leading figure in Dutch fashion, celebrated for her work as a stylist, creative director, and entrepreneur. She has curated distinctive looks for numerous celebrities and influencers, demonstrating a keen eye for trends and innovation. As the founder of 8 The Agency and, since 2024, 8 Private, Danie and her team craft high-end bespoke events and fashion experiences, establishing her as an influential and dynamic presence on the international style scene.

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